Tag Archives: sponsor

ESL has announced a new partnership with Gillette, who will sponsor the upcoming Intel Extreme Masters Katowice League of Legends event.  The male grooming company will sponsor the LoL portion of the event, which runs in Katowice between February 24th and 26th. Gillette will allow fans to customize Gillette razor …

Kinguin, an online game reseller that has invested heavily in eSports, has announced that it will no longer sponsor G2 Esports.  The move is to prevent any conflict of interests and stay within Riot’s rules for the LCS. This issue has arisen as a team that Kinguin has the naming …

Audi has revealed that its sponsorship of Astralis is currently only a short term deal, with the possibility of extending it.  The deal will only last until the end of February, which means it will only have been good for the ELEAGUE Major and DreamHack Masters Vegas. This is a …

ELEAGUE and G FUEL have entered an official marketing partnership that will see the ELEAGUE Arena renamed. The iconic Atlanta based studio will now be called the G FUEL ELEAGUE Arena, and G FUEL is now the official energy drink of ELEAGUE. G FUEL will be promoted across all of …

Counter-Strike: Global Offensive organisation Astralis has just announced a new sponsorship deal with German car manufacturer Audi.  The deal is supposedly work just under $750,000 according to Dot eSports, and will see the Audi logo appear on player clothing and other branding. Exact specifics of what the deal includes outside …

Adidas has sponsored French eSports organisation Team Vitality.  The deal will see Adidas branding appear on the Vitality merchandise and jerseys, and will see the two collaborate on events and other social activities.  “It’s a good deal, not our biggest,” said Nicolas Maurer, Team Vitality’s founder and owner, when speaking …

Visa has announced a major sponsorship deal with SK Gaming.  The new sponsorship, which lasts for 12 months, will see the Visa logo appear on the SK Gaming jerseys, SK players heading to Visa events and Visa’s tech being integrated into the SK online store. In return Visa will give …

Peripheral manufacturer HyperX has sponsored legendary Street Fighter player Daigo “The Beast” Umehara.  The global sponsorship deal will see Umehara exclusively wear HyperX headsets when competing.  “Whether training for my next event or on-stage at a major tournament, I need the best quality sound so I can perform at the …

Betway has signed a six figure sponsorship deal with Ninjas in Pyjamas to become the organisation’s headline sponsor. The deal gives Betway content usage rights, onsite branding at the NiP gaming house and full player access, along with jersey branding. The company will use this partnership to give fans a …

Media giant IGN is the latest firm to partner with the 2015 MCV Awards. "The MCV Awards highlight the best of the games industry and IGN is delighted to be a part of that celebration," said Dan Kilby, commercial projects and marketing manager at IGN parent firm Ziff Davis International. …