"While AI will help us, it's the personal touch that'll always be most important in PR and communications. It's about finding the right balance between technology and good old-fashioned human interaction."
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The year that lasted a decade is finally behind us. As we dust ourselves off, we reach out to our panel of PR experts to take a look at the opportunities and pitfalls of the year ahead.
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Six of our MCV Awards 2019 PR finalists discuss the games industry and PR's role within it
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MCV/DEVELOP News, events, research and jobs from the games industry