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Monetisation platform Xsolla (not to be confused with Chelsea legend Gianfranco Zola) will be the club and shirt sponsor of Stevenage FC for the coming and subsequent football seasons, according to an announcement made by the EFL League One and Eastern Region Women’s Football League club.
It means that as well as player and replica kit, the Xsolla logo will feature in print, digital and social media, game day hoardings, as well as in any videogames in which the club features.
“We are thrilled to partner with Stevenage FC, a club with a rich history and passionate fans. This collaboration gives us a unique opportunity to connect with the global football community and showcase our innovative solutions for video games,” said Berkley Egenes, Chief Marketing Officer and Chief Growth Officer at Xsolla.
“As gaming continues to intersect with various entertainment categories, we see this partnership as a way to enhance the experience for gamers and football fans.”
“With so many mouth-watering games on the way and the biggest TV and media exposure ever for EFL League One around the world, Xsolla is arriving at a hugely exciting time for the club,” said Stevenage FC Director Stuart Dinsey, who is also the Chairman of previous sponsor Curve Digital.
MCV spoke to Dinsey last year about his long career in games and football, as well as his involvement with a certain games industry mag. You should give it a listen.
