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Xsolla Expands Its Offerings to Support Developers with Advanced Web Shop Features, Robust Parental Control Solutions, and New Payment Options in Cambodia and Indonesia.
LOS ANGELES — October 24, 2024 — Xsolla, a global leader in video game commerce, is excited to announce significant enhancements to its offerings as part of its latest quarterly release. Building on the success of over 400 launched Web Shops, Xsolla introduces a comprehensive feature set designed to drive higher profit margins and elevate user Lifetime Value (LTV) through its proven direct-to-consumer toolkit. This update includes launching a certified Parental Controls solution, ensuring safe gaming experiences for younger audiences while empowering developers to manage in-game transactions effectively. Xsolla is expanding its payment solutions in Cambodia and Indonesia, integrating localized methods to help developers tap into these rapidly growing markets. These initiatives underscore Xsolla’s commitment to innovation, safety, and accessibility in the gaming industry.
Web Shop
Xsolla, a global video game commerce company, continues to build on its success in the web shop industry with a comprehensive feature set developed through the successful launch of over 400 Web Shops. The Xsolla Web Shop is a fully integrated extension of mobile games designed to drive higher profit margins and enhance users’ Lifetime Value (LTV) by leveraging a reliable, proven direct-to-consumer toolkit. With a 50% capture rate and a 60% repeat purchase rate, resulting in incremental revenue growth, Xsolla’s Web Shop has become a cornerstone for mobile game developers.
Xsolla Web Shop addresses all the needs of game developers at every stage of web shop creation and operation, whether they are looking for a solution to launch web sales quickly or to develop a complex, unique portal for their players. With Xsolla Web Shop, developers can provide their audience with the most seamless and personalized experience, making it easier to attract more players while increasing retention and engagement.
Xsolla Web Shop Features And Capabilities Include:
- Web Shop LiveOps – A range of tools from introductory discounts to rewards, exclusive, time-limited offers, and flexible complex and personalized sales strategies to help convert visitors into buyers, increase purchase frequency, and boost average transaction value.
- Website Portal Builder – A comprehensive tool for creating branded, game-like multi-page websites. It automatically generates assets, content, and news feeds, with the flexibility to launch and start earning instantly and then scale to custom designs of any complexity.
- Authentication—Fast and seamless login through familiar methods, from standard login options (e.g., user ID) to custom systems and seamless login flows via a direct link, enhances conversion to active users.
- Catalog Management—This feature enables centralized management of in-game item catalogs, supporting all types of items and allowing for seamless import, grouping, localization, and regional pricing. This functionality provides a highly flexible experience, ensuring easy alignment with other game platforms for cohesive cross-platform item management.
- Social Package – Capability centered around referral programs and incentives, loyalty programs, group purchases, and other features to help attract new audiences to the web shop and enhance retention and repeat purchases.
“Our commitment has always been to provide developers with the best tools for success,” said Berkley Egenes, Chief Marketing Officer and Growth Officer at Xsolla. “These new advancements in our Web Shop solution are more than just innovations; they’ve been tested in real-world conditions, helping our partners achieve incredible results. We don’t just create solutions; we refine them continuously to ensure mobile game developers can maximize their potential in an ever-changing industry.”
Xsolla’s leadership in the web shop market is built on its ongoing commitment to improving its offerings through continuous collaboration with partners. By choosing Xsolla, developers can be confident in the company’s ability to drive sustainable growth and enhance player engagement.
For more information about Xsolla Web Shop and how it can enhance your game’s monetization strategy, visit xsolla.pro/wsrw
Parental Controls
Xsolla, a global video game commerce company, is proud to introduce its Parental Controls solution, now certified with the Children’s Online Privacy Protection Rule (COPPA) and GDPRkids™ Privacy Assured badges. Xsolla’s enhanced Parental Controls offer game developers an integrated solution to safeguard young gamers while enabling parents to manage and control their children’s access to digital payments, ensuring secure transactions.
As developers begin to embrace direct-to-consumer strategies, such as web shops, to complement platform sales, they face new challenges around compliance. While platforms manage many regulatory issues, games sold directly to consumers must navigate complexities that platforms previously shielded them from. This has become especially critical in recent years, as the Federal Trade Commission (FTC) has taken action against several game developers and digital content providers for violations of the Children’s Online Privacy Protection Act (COPPA).
Adhering to legal standards like COPPA and GDPR to fulfill jurisdictional requirements in every market highlights the rising demand for effective parental control solutions. In response to the growing demand—especially on platforms where younger players are more vulnerable to excessive spending—Xsolla, following its partnership with PRIVO just last year, has developed a robust suite of Parental Control tools.
Xsolla Parental Controls key features include:
- Age Gating: Accurately verify users’ ages to ensure compliance with regulations and protect minors from unauthorized transactions.
- Guardian Consent & Real-Time Notifications and Approval: Allow guardians to receive instant email or SMS notifications to approve or reject transactions initiated by minors, providing an additional layer of security and control.
- Comprehensive Transaction History: This option displays all transactions in the guardian’s Xsolla account, offering complete transparency and ease of monitoring.
- Spending Limits: Enable guardians to set specific spending limits and permissions for minors, tailoring the experience to fit their family’s needs.
Anton Zelenin, Chief Product Officer, Fintech at Xsolla, shared his thoughts on the release: “At Xsolla, we believe that creating a safe and secure environment for young gamers is essential. Our COPPA-certified Parental Controls empower parents and developers by ensuring transparency and safety in gaming transactions. We are committed to helping developers meet regulatory requirements while providing peace of mind to families.”
Xsolla Parental Controls solution empowers game developers to comply with global regulations while giving parents enhanced visibility and control over in-game transactions. By integrating this feature, Xsolla addresses critical concerns about protecting children from unauthorized or excessive purchases, fostering a safer gaming environment for families worldwide.
For more information about Xsolla’s Parental Controls and how they can enhance payment security and compliance in your games, visit Xsolla | Xsolla Blog
Payments in Cambodia and Indonesia
Xsolla, a global video game commerce company, is pleased to announce the expansion of its payment solutions in Cambodia and Indonesia. This initiative provides access to localized payment methods tailored to each region. This initiative aligns with Xsolla’s broader strategy to strengthen its presence across Southeast Asia (SEA) and support game developers in effectively monetizing and distributing their games in these rapidly growing markets.
In Cambodia, Xsolla introduces eight new payment methods, including Internet banking options and digital wallets, tailored to the preferences of Cambodian users. This strategic expansion covers up to 90% of the payments market, ensuring that nearly every player in Cambodia can pay using their preferred method. For example, Bakong KHQR, a QR code-based payment system, holds 45% of the market share, while Acleda Bank accounts for 15%. Supported by the country’s ongoing digital transformation, with digital payment transactions surging by 28.7%, these solutions, including Wing Money, Pi Pay, and others, will enable game developers to reach nearly 2 million gamers in Cambodia, facilitating seamless checkout experiences and boosting sales.
In Indonesia, Xsolla is introducing several new payment methods to help game developers tap into the country’s vast gaming market, with over 185 million gamers out of a 275 million-strong population. Approximately 80% of consumers in Indonesia are unbanked or underbanked. With smartphone penetration reaching up to 80%, Alternative Payment Methods (APMs) are the most preferred option in Indonesia. By integrating these APMs, Xsolla can cover up to 90% of the market. This includes E-wallets, which account for 39% of the market, Bank Transfers at 27%, Cards at 17%, and Cash at 11%. Popular platforms such as ShopeePay, Jenius, and Akulaku are among the new payment options, simplifying transactions for Indonesian gamers and boosting market reach for game developers in one of the fastest-growing digital markets globally.
“Xsolla’s commitment to empowering game developers to access new markets is central to our mission. By introducing localized payment methods in Cambodia and Indonesia, we provide our partners with the tools they need to succeed in these dynamic and rapidly growing gaming environments. This expansion is part of our ongoing efforts to support developers globally and help them overcome payment challenges,” said Chris Hewish, Chief Strategy Officer of Xsolla.
The gaming market in Cambodia is projected to reach $75.21 million by 2027, with mobile games accounting for 66% of the revenue in 2023. In Indonesia, digital transformation opens up significant opportunities for game developers, mainly through localized payment solutions that reduce friction and improve transaction success rates.
For more information about Xsolla’s payment solutions and how they can enhance your monetization strategy in Cambodia, Indonesia, and beyond, visit xsolla.pro/psrw
With Xsolla’s advanced Web Shop features, certified Parental Controls, and expanded payment solutions in Cambodia and Indonesia, game developers gain the tools they need to enhance player engagement, ensure transaction security, and unlock new market opportunities. These innovations reflect Xsolla’s commitment to empowering developers to thrive in a dynamic industry.
Elevate your game’s potential, drive revenue growth, and engage players like never before. Start transforming your game’s future today—explore how Xsolla can support your journey at xsolla.pro/contact
