Tag Archives: electronic arts

EA: ‘This is the biggest FIFA we have ever made’

There’s a lot to talk about with this year’s entry in the FIFA series. The developers added in a single player story mode – The Journey – that tells the tail of an up-and-coming footballer and features Mass Effect-style dialogue choices. Then there’s the small matter of the studio opting …

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EA: No longer the most evil company in games

About a year ago, MCV ran an interview with EA’s then-COO Peter Moore. The piece talked about the firm’s ‘player first’ mantra; a way of thinking that saw the publishing giant put its fans at the centre of everything that it did. EA isn’t the first company to adopt the …

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Recruiter Hot Seat: EA Motive

Senior recruiter Rebecca Davis talks about the perks of working at EA’s brand new studio, Motive, with working on ambitious Star Wars titles being just one of the many benefits

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EA: Titanfall 2 is Call of Duty’s true rival, not Battlefield

Call of Duty’s biggest competitor this Christmas is Titanfall, EA has told MCV @ Gamescom. EA’s CMO Chris Bruzzo said that Battlefield 1 may be the bigger game, but it is actually a very different beast Titanfall 2 is also being developed by Respawn, a company founded by former Infinity …

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EA’s mission to drive eSports into the mainstream

20minutes into our interview with Todd Sitrin, the senior VP of EA’s new Competitive Gaming Division, and we realise that he hasn’t used the word ‘eSports’ once. We purposely do not use the term,” he tells us. eSports is that shiny execution that is getting a lot of hype. We …

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‘We can unlock big sponsors for pro gaming’, says EA

EA says its games can win over big name brands such as Coke and Visa for the pro-gaming industry. Although there has been an increase in non-games brands investing in eSports, many big firms have held off advertising or sponsoring major events – despite the huge audience of young people …

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EA: ‘Story Mode is the biggest new addition to FIFA since Ultimate Team’

Each and every year, around E3 time, EA reveals what’s new with the latest FIFA. Usually, these are tweaks to the physics and core gameplay, or – recently – innovations within the lucrative Ultimate Team mode. But this year’s changes to FIFA are more significant than we’ve seen in years, …

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