Despite Nintendo’s admittance that it will not be able to meet the demand for its Wii console this Christmas, and the recent price drops on both Xbox 360 and PS3, analyst Screen Digest has said that there may be no stopping Wii’s rise to market dominance. In material terms this …
Read More »Screen Digest: "There’s no stopping Wii"
Despite Nintendo’s admittance that it will not be able to meet the demand for its Wii console this Christmas, and the recent price drops on both Xbox 360 and PS3, analyst Screen Digest has said that there may be no stopping Wii’s rise to market dominance. In material terms this …
Read More »Kaplan: Gamers were getting bored before Wii
Nintendo of America’s marketing executive Perrin Kaplan has said that consumers were getting bored of what the video games market was offering them until the arrival of the Wii, according to Next-Gen . Kaplan told Advertising Age that: A major insight that Nintendo had early on was that they saw …
Read More »Kaplan: Gamers were getting bored before Wii
Nintendo of America’s marketing executive Perrin Kaplan has said that consumers were getting bored of what the video games market was offering them until the arrival of the Wii, according to Next-Gen . Kaplan told Advertising Age that: A major insight that Nintendo had early on was that they saw …
Read More »Fils-Aime named Marketer of the Year
One of the most recognisable names in the games industry, Nintendo of America president Reggie Fils-Aime, has been named as the Grand Marketer of the Year by trade mag BrandWeek. Since making a splash in the games industry following his infamous kicking ass and taking names” speech at 2004’s E3, …
Read More »Fils-Aime named Marketer of the Year
One of the most recognisable names in the games industry, Nintendo of America president Reggie Fils-Aime, has been named as the Grand Marketer of the Year by trade mag BrandWeek. Since making a splash in the games industry following his infamous kicking ass and taking names” speech at 2004’s E3, …
Read More »PS3 SingStar still up in the air
Fans of Sony’s hugely popular SingStar series may have to wait a while longer for the franchise’s arrival on PS3, with Sony confirming that the title is still undergoing rigorous testing, reports Gamesindustry . Whilst reviews have begun to appear for the game, the ongoing refinement of the title’s downloadable …
Read More »PS3 SingStar still up in the air
Fans of Sony’s hugely popular SingStar series may have to wait a while longer for the franchise’s arrival on PS3, with Sony confirming that the title is still undergoing rigorous testing, reports Gamesindustry . Whilst reviews have begun to appear for the game, the ongoing refinement of the title’s downloadable …
Read More »Report: PS3 faltering as publishers back Wii
The analyst’s latest report states that for the final quarter of 2007, publishers have backed the Wii with the greatest number of titles – 86 in total. This puts the Nintendo console some distance ahead of Xbox 360 and PS3, which have 47 and 38 titles lined up respectively. A …
Read More »Report: PS3 faltering as publishers back Wii
The analyst’s latest report states that for the final quarter of 2007, publishers have backed the Wii with the greatest number of titles – 86 in total. This puts the Nintendo console some distance ahead of Xbox 360 and PS3, which have 47 and 38 titles lined up respectively. A …
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