[From the industry] PressEngine launches events feature to revolutionise event booking for the video games industry

PressEngine, the leading PR and Marketing Tool designed specifically for the video games industry, is pleased to announce the launch of its groundbreaking Events feature. This innovative addition aims to streamline the process of managing individual and industry event bookings with media and influencers.

Clients will experience a significant reduction in the time and effort required to schedule event appointments, create new relationships, and deliver greater results. The feature grants clients control over every aspect of their online, offline or hybrid events, ensuring a seamless and efficient booking process. This control is essential for maximizing the impact of events and the coverage achieved.

Media and influencers will also benefit greatly from this feature and are now able to manage their entire schedules for major events like Gamescom and PAX directly through the platform – receiving updates on any changes to their schedules, and reminders prior to each day’s activity. This centralised approach simplifies the process of coordinating multiple meetings, allowing time to do what they’re at events to do – cover the games they’re interested in.

PressEngine is renowned for its industry-leading key-to-coverage ratio, which is three times higher than its nearest competitor, a metric that highlights its success in securing meaningful media and influencer engagement. By applying the same methodology and engagement principles to events, PressEngine ensures swift, accurate, and timely bookings with media and influencers for clients, allowing them focus on showcasing their games in the best possible light, and not get bogged down by legwork.

“We’re excited to bring this new Events Feature to the platform to benefit clients, media and influencers,” said Phil Collins, CTO, PressEngine. “Our goal is to empower the video games industry with tools that are impactful and save time and money for our partners and the media alike. This feature continues our ongoing commitment to delivering a wide-reaching toolset for indie developers, publishers, agencies and media that no other platform can match.”