Consoles

Only 20 per cent of parents use parental controls but half worry about time kids spend gaming – as Ukie launches Get Smart About P.L.A.Y initiative with Rio Ferdinand

Rio Ferdinand Ukie parental

New initiative will promote existing parental controls to the vast majority of parents who do not take advantage of them

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Ain’t no party like an Xbox party – Aaron Greenberg clarifies exclusivity stance and explains why the upcoming X019 is coming to London

With Gears 5 released on Steam, plus Ori and the Blind Forest coming to Switch, Aaron Greenberg, GM of games marketing, clarifies Xbox’s first-party strategy and fills us in on the thinking behind its upcoming London celebration, X019

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